We all know about the reciprocal linking method in which two site exchange link between them. We normally think that the site get benefits equally. Well This is really not true about the link exchanging techniques. We rushed for the free directories. These site post link of you site on theirs and than ask for one link from your site. In this situation those directory actually getting more benefit. This article will show you how.
Let me make clear about page rank for each pointed link the page rank of the pointing page increase to some extent. We can imagine 0.5 value of page rank transferred to the pointing page. Suppose there are Site A and Site B. Site A has a page rank of value X. It offers B site to exchange link. For being generous it place link of B first on it. Page B having rank Y. But after getting link from site A its rank now (Y + x*05).
Now as whole the weight of the link B will point to A will be a sum of rank B and 0.5 of rank from A.This mean the link pointing from B to A is giving it more benefit than A to be. In this case the A will get more benefit than site B.From equally ranked this issue may not occur. So be careful when you are invited for a link exchange.
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Thank You Very Much For a Nice & Cool Article.